Black Cherry Online Store
Objective: to create an online store for the Estonian fashion brand
The pages of the online store were designed with a detailed filtering system so that products can be filtered by categories, such as color, cut, fabrics, occasion, etc. and by the collections. In the future with an increase in the number of products such a detailed filtering system will help to simplify the flow of information to potential customers and raise the effectiveness of special campaigns for certain types of products.
All the necessary details, such as delivery options, size chart, and even the size of the garments on individual model shots are highlighted in the product card in addition to the short description of the product. This option allows the client to get comprehensive information about the product in one place without leaving the page.
Lookbooks enable to showcase products in conjunction with individual model shots. Thus the customer interested in a particular item can go to the product card for detailed information.