New visual identity for the Tallinn football club
Objective: to develop a corporate visual identity for the football club.
We received an order to create a new image for the Tallinn football club. The organization already had a logo depicting a coat of arms, however, the club president wanted to move away from trivial solutions and heraldic images in corporate style. By choosing the new font and developing new visual elements in the form of 8 lines that aim forward and emphasize the dynamics in the logo through an impression of constant movement, we’ve created the new look, designed to give the brand a modern, contemporary appearance. In the future, these elements will be used in printing, displayed on the players’ sportswear and on the future site of the organization. It was also decided to maintain continuity in the new logo and preserve the color palette.